Richard's Diary

Monday, December 8, 2008

Negatives clarification in Adwords Negative keyword should not be confused with negative match. The former says don't include expansions that include the negative token. (This explains why there needs to be at least one positive word in the seed keywords.) The latter returns phrases that other advertisers/searchers designated as irrelevant to the seed term.
  1. Volume count of negative match phrases depends on the seed_keyword. Confirmed that different seeds yield different counts for the same negative word.
  2. Additional negative to consider counts are actually the same as the broad match positive word counts and therefore useless.
  3. The total count for negative match is also 200 words
  4. per
    there is no negative keywordtype in the API

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